Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

Marketing to Mindstates

In 1980, computers were instruments of science and mathematics, military secrets and academia. Stern administrators lorded over sterile university laboratories and stressed one point to the wide-eyed students privileged enough to set foot within them: Computers were not toys. Defying authority, hackers seized control of monolithic mainframes to create a new breed of computer game: the roguelike, cryptic and tough-as-nails adventures drawn from text-based symbols instead of state-of-the-art 3D graphics. Despite their visual simplicity, roguelike games captivate thousands of players around the world. From the author of the bestselling Stay Awhile and Listen series, Dungeon Hacks introduces you to the visionaries behind some of the most popular roguelikes of all time, and shows how their creations paved the way for the blockbuster video games of today—and beyond.

Dungeon Hacks: How NetHack, Angband, and Other Roguelikes Changed the Course of Video Games

When Archie, Betty, Veronica and Jughead take a road trip, they discover that their small-town problems seem to follow them wherever they go. Archie's on trial for murder, and the evidence is stacked against him. Betty, Veronica, and Jughead all know that Archie is being framed by Hiram Lodge, but how can they prove it? The gang comes up with a last-ditch plan to prove Archie's innocence: They have to go back to the scene of the crime. They have to go back to Shadow Lake. Threats are around every corner deep in the woods at the Lodge family cabin. Will the teens find the evidence they need to clear Archie's name? And more importantly, will they make it back to Riverdale alive?

Riverdale

Get Out of Town - Riverdale, Book 2 (Unabridged)

Betty and Veronica's cheerleading retreat with the River Vixens was supposed to be fun -- not deadly. Betty, Veronica, Cheryl, and the rest of the River Vixens are heading out of town for the weekend on a cheerleading retreat. So Archie, Jughead, and the rest of the guys decide to have a poker night at La Bonne Nuit. But a storm causes the power to go out, and the speakeasy goes into lockdown. When the lights come back on, all of the cash is gone. The thief has to be someone the guys know -- but who? A few hours away, the River Vixens are ready to enjoy a few days of nature and team bonding. But when they arrive at the cheerleading camp, there are two other feuding squads already there. The team from Stonewall Prep claims that the Greendale girls are the reason one of their teammates went missing two years ago. Betty and Veronica volunteer to investigate, but then creepy things start happening all over camp. And when one of the cheerleaders nearly drowns in the lake, B&V know they have to find out the truth before anyone else gets hurt -- or worse

Death of a Cheerleader - Riverdale, Book 4 (Unabridged)

Two companies. Two opposing cultures. One multi-billion-dollar video-game empire. Stay Awhile and Listen: How Two Blizzards Unleashed Diablo and Forged a Video-Game Empire - Book 1 invites readers to discover the origin of Blizzard North, a studio built by gamers, for gamers, and Blizzard Entertainment, a convergence of designers driven to rule their industry. Composed from exhaustive research and hundreds of personal interviews, the Stay Awhile and Listen series divulges the fated meeting that brought the two Blizzards together, the clashes that tore them apart, and their transformation from grassroots democracy to corporate empire. At the center of it all—Diablo, a hack-and-slash adventure through the darkest recesses of Hell that changed online gaming forever.

Stay Awhile and Listen: How Two Blizzards Unleashed Diablo and Forged a Video-Game Empire - Book I

Your company has an unfair advantage over the competition—and it’s an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it’s your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you’re not alone in neglecting this superpower. In fact, most companies don’t know they have a particular advantage in the market, and if they do know, they don’t know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.

Unfair Marketing

""A terrific page-turner, full of unexpected twists and revelations. Buckle up!""—James Patterson The second book in the acclaimed, action-packed series from New York Times bestselling author Gordon Korman. Stranger Things fans, don't miss this trilogy! The clones of Project Osiris are free—but they’re being hunted. After their narrow escape from their “perfect” hometown, Eli, Tori, Amber, and Malik are finally in the real world and determined to expose the leaders of Serenity. They decide to track down Tamara Dunleavy, the mysterious billionaire and founder of Project Osiris. Evading capture by breaking laws and sneaking into houses, hotels, buses, and cars—are they becoming the criminals they were destined to be? What they discover will change everything, leading them straight into the Plastic Works and the heart of the experiment, in order to uncover the deadly criminals they’re cloned from—and any evidence that will convince the outside world to believe the truth. But the outside world isn’t exactly what they expected—strangers aren’t just unfriendly, they’re dangerous. And the wrong move could send them right back into the arms of Dr. Hammerstrom—and trapped in Serenity for good. On a breakneck journey from Jackson Hole to a maximum security prison—Eli, Tori, Amber, and Malik will stop at nothing to take Project Osiris down.

Masterminds

Masterminds: Criminal Destiny

“Devious, delicious, and gasp-worthy.” (Kathleen Glasgow, New York Times bestselling author of Girl in Pieces) In this genre-defying page-turner from Lygia Day Peñaflor, four teens befriend their favorite novelist, only to find their deepest, darkest secrets in the pages of her next book—with devastating consequences. Miri Tan loved the book Undertow like it was a living being. So when she and her friends went to a book signing to hear the author, Fatima Ro, they concocted a plan to get close to her. Soleil Johnston wanted to be a writer herself one day. When she and her friends started hanging out with her favorite author, Fatima Ro, she couldn’t believe their luck—especially when Jonah Nicholls started hanging out with them, too. Penny Panzarella was more than the materialist party girl everyone at the Graham School thought she was—and she was willing to share all her secrets with Fatima Ro to prove it. Jonah Nicholls had more to hide than any of them. And now that Fatima’s next book is out in the world, he’s the one who is paying the price... Perfect for fans of One of Us Is Lying—and told as a series of interviews, journal entries, and even pages from the book within the book—this gripping story of a fictional scandal will keep you on the edge of your seat from beginning to end.

All of This Is True: A Novel

Do you need something? Mac can get it for you. It's what he does—he and his best friend and business manager, Vince. Their methods might sometimes run afoul of the law, or at least the school code of conduct, but if you have a problem, if no one else can help, and if you can pay him, Mac is on your side. His office is located in the East Wing boys' bathroom, fourth stall from the high window. And business is booming. Or at least it was, until one particular Monday. It starts with a third grader in need of protection. And before this ordeal is over, it's going to involve a legendary high school crime boss named Staples, an intramural gambling ring, a graffiti ninja, the nine most dangerous bullies in school, and the first Chicago Cubs World Series game in almost seventy years. And that's just the beginning. Mac and Vince soon realize that the trouble with solving everyone else's problems is that there's no one left to solve yours.

Fourth Stall

The Fourth Stall

The Sports Pages, the third volume in Jon Scieszka's Guys Read Library of Great Reading, features ten short stories guaranteed to put you in the ring, under the basket, and right behind home plate. From fiction to nonfiction, from baseball to mixed martial arts and everything in between, these are a collection of stories about the rush of victory and the crush of defeat on and off the field. Authors include Dustin Brown, James Brown, Joseph Bruchac, Chris Crutcher, Tim Green, Dan Gutman, Gordon Korman, Chris Rylander, Anne Ursu, and Jacqueline Woodson, with illustrations by Dan Santat.

Guys Read

Guys Read: The Sports Pages

The thrilling finale to the New York Times-bestselling Masterminds series from middle grade star author Gordon Korman. Perfect for fans of Rick Riordan and James Patterson. After a serious betrayal from one of their former friends, the clones of Project Osiris are on the run again. Now separated into pairs, Eli and Tori and Amber and Malik are fighting to survive in the real world. Amber and Malik track down the one person they think can help them prove the existence of Project Osiris, notorious mob boss Gus Alabaster, also known as Malik’s DNA donor. But as Malik gets pulled into the criminal world—tantalized by hints of a real family—his actions put him and Amber into greater danger. Eli and Tori get sucked into even bigger conspiracies as they hunt down Project Osiris’s most closely guarded secrets—who does Eli’s DNA come from? With a surprising new ally and another cross-country adventure, the four will have to work together to overcome the worst parts of themselves if they are going to end Project Osiris once and for all.

Masterminds: Payback

The first book in the action-packed series from New York Times bestselling author Gordon Korman is perfect for young fans of James Patterson and John Grisham. Eli Frieden lives in the most perfect town in the world: Serenity, New Mexico. Honesty and integrity are valued above all else. The thirty kids who live there never lie—they know it’s a short leap from that to the awful problems of other, less fortunate places. Eli has never left Serenity . . . why would he ever want to? Then one day, he bikes to the edge of the city limits and something so crazy and unexpected happens, it changes everything. Eli convinces his friends to help him investigate further, and soon it becomes clear that nothing is as it seems in Serenity. The clues mount to reveal a shocking discovery, connecting their ideal crime-free community to some of the greatest criminal masterminds ever known. The kids realize they can trust no one—least of all their own parents.

If Devin Mack can't actually fight his father, he's going to fight everyone he can find on the football field.

Guys Read: The Meat Grinder

Wes' life has been nothing but one tragedy after another since he went to see a certain game at Yankee Stadium, and it can all be traced back to one man: all-star Yankee shortstop Derek Jeter. Now, he must pay.

Guys Read: I Will Destroy You, Derek Jeter

Maximilian Funk is the new kid in school, and not much of a baseball fan, a deadly combination. He has to figure out a way to impress Molly Kinsman, the best pitcher in the city and the most beautiful girl he's ever seen. One little lie couldn't hurt, could it?

Guys Read: Max Swings For the Fences

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